Inside the Kickstarter Video

Inside the Kickstarter Video
Around a year ago in the final days of the TAKEDOWN Kickstarter campaign, Christian worked with film media specialist, Shawn Anderson to put together this promo video which many of you have seen.

Now a year later, it’s our pleasure  to sit down with Shawn Anderson with more details on what the production of the video entailed.

Your company, Anderson Live Media, did the KS video that helped push Serellan over the edge to close out the Kickstarter campaign.  Can you tell us how you hooked up with Serellan?

Actually it was through a craigslist add. Christian needed help and had a link to his homemade video. The concept sounded cool and I love the genre, but man… that video!

I called him up and told him I wanted to help as I love the Genre and was stoked to see such a great designer with such a great resume want to make a proper realistic based shooter.

Christian has mentioned in the past that you concepted the KS video.  The concept for the KS video was pretty unique, how did you come up with it, and what was the response to it? 

Well, in keeping with the subject matter, and given that this guy wanted peoples money and had to deliver results to a very critical crowd, I was really drawn to the idea that a Q and A scenario taken to the next level is basically an interrogation. So I asked Christian if he minded if we interrogated him on camera. He was very enthusiastic.  He had no idea what he was getting into.

Can you tell us about the KS video shoot and how it went down?  Christian has mentioned it was a quick ramp, with a brutal shooting schedule. 

We literally had about 24 hours to prepare, at that point his kickstarter video had been up for a couple weeks and was barely moving. In order to maximize the results we needed to get the whole thing planned, shot, edited and out to the public as soon as possible. Luckily for Christian, several of the rewards he was offering for the Kickstart were appealing to both me and my crew. We had just shot a music video for the Massive Monkeys in an abandoned section of the Tully building that had the gritty texture we needed. The cast was all crew  members with My Best Boy Electric, Chris making a very convincing interrogator.

All of the weapons, attire and gear were supplied by either Christian or myself as we both have a good deal of gear and I own several airsoft weapons. The concept to have him interrogated by a computer was a given as it really is the online community that wants the information. so we had our sound guy, Dennis, who has a very thick German accent, do the grilling via remote. From coming on board to wrapping the shoot was less than 36  hours and it was a solid and grueling 15 hour day, but we got great results and the crew was totally on board.

The Edit schedule really was the marathon as we had barely 6 days left before the kick starter expired. It literally went all night and into the next morning. Not normally how I like to work but time was a critical factor. In the following 6 days the kick starter jumped for 60K to 223K. It literally took off like a rocket.

ALM has done lots of commercial work, was it any different working with Christian?

Christian was amazing, He gave me complete creative control and was 100% supportive for the entire process. Agencies have various amounts of input but I think, like most professionals, my best results come with a combination of creative freedom and quality collaborators. It really is the secret sauce.

How did Christian cope with getting water dumped on him, and do you think that added to his performance in the video?

You know,  I never heard a peep out of him. At one point it was becoming very obvious that the shivering and misery was not acting anymore. We were in a cold concrete bunker for all intents and purposes, with no heat and at times you could see your breath. He really was miserable by the end of the day and I think it translates very well, but he never complained. Guy has nuts of steel.

Have you shown any of your other clients the TD KS video?  What did they think? 

A few but honestly given that the majority of my work In Seattle is corporate, there are few places where it would be applicable. I do like showing it to other people in my industry though as it really is a great showpiece for me. It is one of the few projects where I got to not only produce, but shoot, direct, act and generally see the whole thing through from start to finish. And given that there was zero budget I think we did very well. Even the edit was a blast despite the grueling schedule.

What other work has ALM done?  Can you show us some examples? 

I do a lot of corporate work as well as all of the yearly ad campaigns for groups like KING5, Blue Cross, and for non profits like Families for Effective Autism Treatment. I also to a fair amount of viral and side work for The Sounders. However my favorite jobs are shooting Live to screen for concerts events and festivals like Sasquatch and bumbershoot ect. In my career I have shot Rock Stars, a President and a Pope, and lived to tell about it :)

Word on the street is that 505 Games has partnered with you to do some more TD video work, how did that come about and can you give us a hint on what you are working on for the TD community? 

Well I must have done something right since they called back. I like to think it is because I tortured their client. As far as upcoming work, all I can say is we are planning to try to stay with the same basic vibe as the first video. Obviously we need to get a peek somehow at the game itself and the assets surrounding it.

You mentioned in our offline conversations that you got to see a glimpse of TD in action, what are your initial impressions? 

I did and honestly It has me stoked. All the great elements are there from awesome open ended environments to a full range of maneuverability to killer kit and weapons load outs. Can’t wait to play a full mission.

You got the original reward of a Beretta 92FS in exchange for your work on the TD KS video (before Kickstarter cancelled the ability for anyone else to get it).  How has the pistol served you?  Do you do a lot of shooting?  What other tactical gear are you interested in? 

Well technically I got paid exactly enough money to buy my own Beretta 92A1, while standing at the gun shop. I like to keep everything on the up and up. I have been a lifelong Beretta 92 shooter and it has made a nice addition to my toy collection. I do a fair amount of shooting and have gone through over a dozen training courses in the last few years… my yearly ammo bill is kind of high. It takes a lot of practice and repetition to do something well. This particular pistol is my favorite for sure.

Besides a few firearms, I really am a knife freak. I spend what my wife considers an inordinate amount of money on higher end knives. I own custom or one off blades by Kiku Matsuda, Chris Reeves, Crusader Forge, Spartan Blades, Strider, American Kami, ect. My latest addition is a sweet little Damascus Utvikling from “Thinking Blade” in Bellevue WA. I am also a big fan of Triple Aught Design. Their F.A.S.T. pack EDC is the best 3 day bag I know of and I own 7 of their jackets. Great gear that is very well made and looks awesome.

Any last words for TD fans? 

You ain’t seen nothin’ yet.

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